Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of e-commerce services are turning to server-side monitoring as a way to enhance their information collection processes. While it needs extra technical knowledge than regular GTM and may present added costs, it can result in better precision and more trustworthy information
Pixel tracking utilizes a piece of code to register conversions on your site. It's simple to set up and less prone to ad blockers.
1. More accurate data
The traditional method of tracking conversions on a website, using pixels, is having trouble with transforming internet browser personal privacy plans. This indicates that the data being sent to Google Ads, Facebook Business Manager and various other systems is much less accurate than it must be.
Server-side tracking is a more secure alternative that aids to bypass these limitations, as it's packed from your own domain name and treated as first-party code, meaning it's much less most likely to be affected by advertisement blockers or various other safety and security measures. This gives a lot more precise data and an extra total picture of customer journeys throughout networks.
Additionally, this sort of monitoring allows organizations to track conversions beyond the website, such as call and in-store sees, which can be challenging for pixel-based monitoring. This versatility gives marketing experts a lot more ownership over the information they send, and makes it less complicated to adhere to various information laws. It's additionally a lot much less vulnerable to fraudulence, as it's more difficult for fraudulent stars to manipulate the system by changing the postback URL.
2. Much better control over data.
Server-side tracking permits services to collect and enhance information before sending it to third-party analytics/advertising systems. This enhances information completeness and precision, which can help marketing professionals make more educated marketing choices.
Traditional pixel tracking relies upon JavaScript tracking codes that are put in internet site visitors' web browsers. These tracking codes are often obstructed by advertisement blockers, which can lead to information collection interruptions and unreliable outcomes. Server-side tracking makes it possible for businesses to bypass these restrictions and give accurate, constant information that is less prone to interference.
This sort of monitoring likewise permits companies to track conversions that happen outside of the site, like call and in-store acquisitions. This is essential given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason S2S is a lot more reliable for companies looking for to adjust to these adjustments.
3. Less susceptible to scams
Server-side monitoring enables companies to control information hauls prior to it reaches third party endpoints, enhancing safety and personal privacy. This is especially essential as different web browsers and systems significantly change how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie data and will not allow pixel-based tracking. Utilizing server-side monitoring, you can bypass these restrictions and remain to track conversions that took place beyond your internet site.
In addition, server-side tracking enables you to capture individual data directly on your own servers. This gets rid of reliance on 3rd parties, which can be vulnerable to violations and personal privacy offenses.
A server-side radar is a collection of guidelines that informs your internet site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Service. It's additionally made use of to activate event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternate technique that utilizes a little piece of code on your website to collect data from users.
4. Easier to implement
Server-side tracking is an information collection procedure that takes place on the web site's very own server, bypassing web browser limitations. This means that information accumulated by the website/app is first sent out to the server where it's processed and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this performance marketing platforms technique is that it minimizes the range of data management and offers companies a lot more control over transmission, making it typically much more dependable. As a result, it's much less susceptible to information difficulties brought on by points like a busted link or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your organization can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, however this is after that passed directly to your marketing and advertising devices on the web server. This permits you to have even more exact information and assists make sure compliance with privacy regulations such as GDPR. In addition, it additionally prevents the tracking limitations enforced by web browsers and ad blockers.