Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of e-commerce companies are turning to server-side monitoring as a means to boost their data collection processes. While it requires much more technical knowledge than routine GTM and might present added prices, it can lead to greater accuracy and more trustworthy information
Pixel tracking makes use of an item of code to sign up conversions on your web site. It's simple to set up and less prone to advertisement blockers.
1. A lot more precise data
The conventional method of tracking conversions on an internet site, making use of pixels, is having trouble with altering web browser privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less exact than it ought to be.
Server-side tracking is an extra safe and secure choice that helps to bypass these restrictions, as it's filled from your very own domain and dealt with as first-party code, indicating it's less likely to be influenced by ad blockers or other protection procedures. This offers more exact data and a more full photo of user trips across channels.
On top of that, this kind of tracking enables companies to track conversions beyond the web site, such as phone calls and in-store visits, which can be tough for pixel-based tracking. This adaptability provides online marketers extra possession over the data they send out, and makes it easier to follow different information legislations. It's also a great deal less prone to fraud, as it's harder for deceptive stars to manipulate the system by modifying the postback URL.
2. Much better control over data.
Server-side monitoring allows organizations to gather and improve data prior to sending it to third-party analytics/advertising platforms. This enhances data efficiency and precision, which can assist marketing experts make more enlightened advertising choices.
Conventional pixel monitoring relies on JavaScript tracking codes that are put in website site visitors' internet browsers. These tracking codes are typically obstructed by ad blockers, which can lead to information collection disruptions and imprecise results. Server-side monitoring makes it possible for companies to bypass these constraints and provide precise, regular data that is much less at risk to interference.
This kind of monitoring also enables organizations to track conversions that take place outside of the website, like phone calls and in-store purchases. This is very important since new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is an essential reason that S2S is extra dependable for services looking for to adapt to these changes.
3. Less vulnerable to fraudulence
Server-side tracking enables services to adjust information payloads before it reaches 3rd party endpoints, boosting security and privacy. This is particularly crucial as various internet browsers and platforms increasingly alter exactly how they manage cookies. As an example, in iphone 14, Safari will only deliver first-party cookie data and will not enable pixel-based monitoring. Making use of server-side monitoring, you can bypass these constraints and remain to track conversions that happened outside of your site.
Additionally, server-side tracking allows you to catch individual information straight by yourself web servers. This removes dependancy on 3rd parties, which can be vulnerable to violations and personal privacy offenses.
A server-side tracking system is a set of instructions that tells your website's server what events to record. This data is then sent to analytics devices like Google Analytics and Facebook Business. It's also used to trigger event-based ads, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a tiny item of code on your web page to gather information from individuals.
4. Simpler to execute
Server-side tracking affiliate fraud detection software is a data collection process that takes place on the internet site's very own web server, bypassing internet browser limitations. This implies that data accumulated by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it minimizes the range of data management and gives companies a lot more control over transmission, making it normally a lot more reliable. Consequently, it's less vulnerable to information difficulties caused by points like a busted link or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Monitoring, your company can collect real-time conversion information similarly that you would with pixels or a cookie, but this is after that passed directly to your marketing and advertising devices on the web server. This allows you to have more exact data and helps make certain conformity with privacy laws such as GDPR. Additionally, it likewise avoids the monitoring restrictions imposed by internet browsers and ad blockers.